It’s going to be a beautiful 2020 – at least if Beyonce‘s long-time makeup artist Sir John has his say.
The beauty pro and L’Oréal Paris Celebrity Makeup Artist has revealed the makeup trends that are going to take the world by storm over the coming 12 months – as well as the celebrities who are going to serve as the inspiration for many of the year’s hottest beauty looks.
From subtle changes to the way people treat their complexions to more funky, out-of-the-box looks, Sir John, who boasts a slew of celebrity clients, from Joan Smalls and Rosie Huntington-Whiteley to Zendaya and Margot Robbie, shared that the beauty industry is set to make a move in a wide variety of directions.
Expert opinion: Beyonce’s long time makeup artist Sir John has shared his thoughts on the biggest beauty trends of 2020
Focus on fresh and hydrated skin
‘Fresh and hydrated skin will be what’s to come for 2020,’ Sir John explained.
‘Foundations with self-refreshing technology that are built not just for longevity, but also designed to resist against humidity and sweat throughout the day will be more and more prominent.’
Beyonce’s beauty guru added that the face in general is going to be a major focus for 2020 – particularly when it comes to the kinds of products that people are using on their complexions.
So fresh and so clean: The beauty pro said that ‘fresh and hydrated skin’ will be a focus in the coming year – like the look he did on the singer for her recent Elle cover
While matte skin and radiant glowing looks have both had their moments in the spotlight, Sir John says that this year will see the rise of products that people can play with and experiment with.
‘It is all about skin this year,’ he noted. ‘We know about glow and matte, and this year it will be less about the effects and more about product that can be manipulated. It allows for more room to play.’
As for products like bronzer and blusher, Sir John says that color might not be ‘as prominent as years past’, when people do use it in 2020, it will be all about ‘unexpected usage’.
Playful color and placement
According to the beauty pro, things are going to take a turn for the weird and wonderful in 2020, with Sir John noting that Euphoria-esque looks are showing no signs of disappearing.
‘Makeup will also continue to be playful with bright colors and unorthodox placement,’ he said.
‘I really believe that people should wear makeup how they want to. It doesn’t have to be about following trends since that pressure can marginalize people’s approach.
‘Both women and men should do just what makes them feel good.’
2020 is all about the 70s and 90s
Although we are at the start of a new decade, according to Sir John, that isn’t going to stop people looking back to the past for beauty inspiration.
‘The 90s are here to stay for sure – they have such a cool vibe and that decade was an overarching marker in the beauty industry,’ he explained. ‘However, I think we’re really going to see a resurgence of the 70s.’
Back in time: Although we are at the start of a new decade, Sir John said that people will continue to look back at the 70s and 90s for beauty inspiration
When it comes to the 70s-inspired looks, there is no limit to the number of fun things people can do – and will do – with their makeup, Sir John said.
‘More color and expression, whether that’s through warm eyeshadows, pastels in unexpected placements or even colorful daisy zit stickers,’ he explained.
‘The doe-eyed look too will be back in. L’Oréal Paris has a new mascara called Bambi Mascara that helps give that eye-opening instant result.’
Celebrities v. influencers and content creators
Unsurprisingly, when it comes to the celebrities that are going to lead beauty trends in 2020, Sir John placed Beyonce front and center – however his long-time client and friend was not the only star who he believes will influence makeup and beauty looks.
‘Rihanna is having a moment and I think she’ll continue to reign,’ he said, before noting that Jennifer Lopez and Ariana Grande are two other ‘star powers’ who will continue to shine this year.
However, when it comes to influencing the beauty industry, Sir John also says people are looking more and more to influencers and content creators for inspiration.
‘We’ll still see our star powers, like Beyoncé, Jennifer Lopez, Ariana Grande, but I think the power is also really in the hands of people who aren’t on a list that’s known for singing or dancing,’ he said.
‘Influencers and content creators will continue to be primary source for all things beauty.’
Influential: The beauty pro named Rihanna and Beyonce as being among the biggest A-list beauty inspirations, but noted that influencers are just as powerful as celebrities
Follow the leader: He also praised Jennifer Lopez and Ariana Grande’s ‘star power’
New products that allow for playful looks
When it comes to new innovations and formulas, Sir John says that the most exciting releases for him are the ones that can be played with and manipulated in different ways.
‘I’m excited for formulas that easily let me play with them,’ he explained.
‘For example, the L’Oréal Paris Brilliant Eyes Liquid Eyeshadow that’s coming this February. It’s high-impact with sparkly pearl pigment and you get just the right amount of product so it’s easy to blend. It lasts and isn’t greasy either. It’s perfect for a wash of sparkle and color.’
It’s all about thinking from the inside out
When it comes to beauty, it’s not all about what you put on your skin that has an impact; Sir John says that focusing on wellness and green living will also continue to be a big part of the industry, and beyond.
‘I think wellness, green living and sustainability will continue to rise in popularity,’ he said.
‘People are taking a more holistic approach to diet and health, and it’s really true that taking care of yourself on the inside helps with looking your best self on the outside.’
Get ahead of 2020’s biggest beauty trends with these top products
For fresh and hydrated skin: Try Laura Mercier’s new Pure Canvas Hydrating Primer (left, $38) followed by the L’Oreal Paris Infallible 24H Fresh Wear Foundation (right, $14.99) for the perfect dewy complexion
Playful: For a complexion product that allows for maximum manipulation and experimentation, look no further than the Kevyn Aucoin Foundation Balm ($52)
Funky: Sir John suggested that playful and wild beauty looks will extend to acne stickers that are meant to be shown off rather than hidden, like the Squish Beauty Flower Power Acne Patches (left, $14) or the Starface Hydro-Stars (right, $22)
Go bright and bold! According to the beauty guru, 2020 is all about embracing color, like the pretty ones found in the Fenty Beauty Snap Shadows Mix & Match Eyeshadow Palette ($25)
Shake it up: While bronzer, blush, and highlighter might not be as popular in a conventional sense this coming year, Sir John says that people will be wearing the products in a more ‘unexpected’ way. Instead of highlighter, try the Pat McGrath Labs Lust: Gloss in Astral Moon Flower (left, $30) on your cheekbones. And why not experiment with the newly-released Maybelline Cheek Heat Sheer Gel-Cream Blush (right, $7.99), which can be built up or sheered out depending on your preferences
Bright-eyed: According to Sir John, ‘the doe-eyed look will be back in’ during 2020, and he recommended the L’Oreal Paris Bambi Eye Mascara ($10.99) to help create the appearance by opening up the eyes
Inside out: While makeup is his primary focus, Sir John noted that wellness is still going to be a huge beauty trend in 2020, with people learning all the more about how important it is to look after their bodies from the inside out. When it comes to skin health, a good way to give your body a boost is with supplements like the Glow Habit Good Skin Habit (left, $13) or the Hum Nutrition Mighty Night Overnight Cell Renewal for Skin and Body (right, $40)