Canada’s Beauty Pros Predict 2020’s Top Hair, Makeup & Nail Trends – Refinery29

The Euphoria Effect

Jodi Urichuk, lead makeup artist for L’Oréal Paris Canada, is most excited about the makeup trends inspired by our dream BFFs Rue and Jules. “I’m really looking forward to that Euphoria effect, like the look created for Fendi,” says Urichuk. “The smudged-out black liner and micro-fine droplets of silver glitter under the eye is so beautiful — it emphasizes the trend of no perfect lines, and looks as if you slept in your makeup.” She suggests using the products in the Karl x L’Oréal Paris Palette (out in February 2020) to get the look.

Other eye looks that she thinks are going to be big for 2020 include fluorescent pops of colour or graphic neon lines on the eyes, smoky eyes made with soft browns or smutty gunmetal, and white eye shadow that looks like paint.