Once upon a time, not so long ago, the mere suggestion of a wedding dress from the high-street would’ve filled a bride-to-be with fear and indignation.
Despite the fact that the average wedding in 2019 costed £31,974, scrimping on The Dress for The Big Day just never seemed a plausible possibility.
But I’ve got news for you: the high-street have been busy churning out some fabulously stylish – and affordable – designs.
In fact, according to Bridebook’s National Wedding Survey in 2018, 16 per cent of bride-to-be’s chose a wedding dress that they could wear again.
But just because a wedding dress is affordable doesn’t mean it necessarily shuns the traditional trimmings, from taffeta to trains to tulle – far from it, in fact.
Plus, the money you save can be spent on a more indulgent cake, a far-flung honeymoon destination, or whatever takes your fancy.
Since launching its bridal line, Whistles Wedding, in February 2017, high-street hero Whistles has become a solid favourite among the bridal community.
Offered in silk, lace, organza jacquard and embroidered tulle, each style is designed with subtle detailing; think scalloped edges, detachable trains, modern ruffles and romantic elliptical hemlines.
And it’s not just dresses that Whistles are nailing, it also has some seriously sharp white suits which are perfect power-bride attire.
The Whistles Wedding collection is available online and in-store at Whistles London flagship store, where customers can pre-book private bridal appointments for the bride and bridesmaids.
Prices: £299 – £699.
H&M has created some seriously expensive-looking wedding dresses which are astonishingly purse-friendly.
And not only are there wedding dresses perfect options for brides, it also has bridesmaid dresses in muted pastel hues.
The only slight glitch is that the wedding range is an online-exclusive, meaning you can’t try before you buy, but with such low price tags, and with IRL stores peppered up and down the country, returning and exchanging shouldn’t be too much of a problem.
Prices: £49.99 – £199.99.
Those on the prowl for the perfect fishtails and on-trend silhouettes need look no further: this line is The One.
ASOS Bridal covers all potential sartorial bases, from mini’s to midi’s to maxi’s, all under one site.
In fact, so popular is their bridal range that the brand’s ASOS EDITION lace long sleeve crop top maxi wedding dress (£120) was worn by 3,500 brides on their big days last year.
Prices: £24.99 – £375
The sustainable hero brand Reformation really can’t put a well-heeled foot out of step.
Its bridal range (launched in 2017) is everything that the brand itself stands for: minimalistic, refined and covetable. These are some dresses that are going to leave your guests, and the bride, seriously swooning.
Reformation is a great eco-friendly shout for guests, bridesmaids and mother-of-the brides alike.
Prices: £275- £535
Oasis’ line, which launched at the start of this year, promises a show-stopping selection of five dresses which will shock even the most sartorially-savvy with how sophisticated they are.
The best news is that all of them are under £300.
Not only are the options fit for a bride, but the bridesmaid offerings are also stellar, with some costing as little as £85.
Prices: £200 – £300.