Jeremy Meeks is gearing up to launch his own fashion brand.
The model rose to fame in 2014 after police officers posted his mug shot on Facebook, with the photo soon going viral and garnering him the “hot felon” nickname.
Meeks has since gone on to walk the runway for the likes of Philipp Plein and Tommy Hilfiger, and now he has announced that he has secured a lucrative contract with Germany-based distributor Fashion Concept GmbH.
“Been working…finally, my own Fashion Label! Jeremy Meeks Fashion coming December 2019,” he wrote alongside a teaser clip on his Instagram page on Monday.
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The footage showed black and white T-shirts with the phrases, “I believed in me when no one else did,” and “I have to be rich because I love expensive s…”.
Meanwhile, representatives for Fashion Concept plan for the Jeremy Meeks brand to fit into the “high-end” market, with prices starting at €200 (NZ$350).
“The garments will be of high quality, style, comfort and elegance,” they commented in a press release. “Fashion Concept wishes to open up new perspectives with this deal and to press ahead with the change in the fashion industry.”
In addition, a spokesperson claimed the deal was worth US$15 million (NZ$24m) to Meeks. As part of the contract, the 35-year-old will promote the line on social media platforms, including on his Instagram page, where he boasts 1.6 million followers.
He is also posing in campaigns for Fashion Concept’s other two brands – Jimmy Sanders and Auden Cavill.
And the partnership may also be a further hint that his relationship with Chloe Green, daughter of Topshop owner Philip Green, has ended.
The pair welcomed their first child together, son Jayden Meeks-Green, in March 2018, but were reported to have parted ways in August.