Plenty of shows set the tone for what fashion trends everyone wants to be wearing—Gossip Girl and Succession are two that come to mind—but few have become so celebrated for their mastery of makeup that it inspires a whole new genre. That’s exactly what HBO’s Euphoria did this year with its inventive use of glitter and artful takes on eyeliner. Instantly “Euphoria makeup” was all anyone could talk about.
But as much as we’d love for cloud eyeliner or glitter tears to be part of our day-to-day, they’re not really the most practical—unless, of course, you’re talking about Halloween. Every year there’s a Halloween costume that promises to be both topical and easy to execute, and for 2019, that’s without a doubt Euphoria makeup. Not only can you wear something already in your closet (unless you’re going for Kat’s cam girl glow-up, in which case, amazing), but most of the makeup you need is just one Amazon Prime order away.
The other great thing about dressing up like a Euphoria character for Halloween is that there isn’t one single makeup look that’s better than the rest. They’re all fantastic and every character has more than a handful to choose from—which, admittedly, can also make it difficult, so we asked the show’s head makeup artist, Doniella Davy, to break down how she created each of her favorite looks.
Whether you want to go as Rue, Cassie, Maddy, Jules, or Kat, scroll on for Davy’s best advice and the products she recommends to re-create the looks at home.
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