Prevention magazine’s “9 Makeup Rules for Women Over 40” include:
• “Warm, bright tones like peaches and pinks flatter aging skin better than dusty, muted colors, which offer little contrast against your natural tone.”
• “Ultraviolet light, along with natural aging, cause the collagen in lips to break down, which is why they tend to shrink and get dry with age.” A bit of gloss achieves the appearance of hydration and plumpness.
• Instead of a thickening mascara, which can weigh down thinner lashes, use an eyelash curler and apply lengthening mascara.
• Apply a translucent powder to the nose, forehead and chin, but avoid cheeks and the under-eye area, where powder can cake and settle into fine lines.
Stylecraze.com last April insisted that a must-have for women over 40 is a hydrating primer: “A primer does for your skin what lingerie does for your figure — it smoothens, conceals, flatters and holds things in place, so that everything you put on top of it looks even better.