Post-holiday and pre-Spring, your wardrobe is probably feeling pretty dang lackluster. No more glitz. Far less glitter. Not enough “new” to infuse into our cold-weather wardrobe . . . until now. Thanks to Shopbop‘s new ombré collection launch, plenty of happy-hued and dip-dyed dresses, tees, bags, shoes, and more are here to invigourate your 2020 wardrobes. Spoiler: we love it! It’s essentially the new-decade take on 2019’s explosive tie-dye trend, but a slightly more polished way of rocking bold and bright colour for a range of aesthetics.

With exclusive pieces designed especially for the retailer from brands like Stella McCartney, Susan Alexandra, Sea, and Proenza Schouler White Label as well as a curated selection of splashy styles from labels including Rhode, FILA, LOVESHACKFANCY, and Jonathan Silkhai, this shop delivers on all the mood-elevating fun — exactly what we’re looking to inject into a January wardrobes.

Even better, these ombré pieces are much easier to pull off than you think: you can either pick a single item and pair it back to basics for a playful pop, or really lean into the look and rock a coordinating set or maxi silhouette with streamlined accessories for an elevated-yet-playful result. It’s also the perfect trend to try for a warm-weather getaway or special occasion: a rainbow-hued maxi is so fun beachside while a multicolored-print is a lively choice for a wedding-guest dress come Spring.

Ahead, scroll on for our favourite pieces from Shopbop‘s new ombré collection — it’s the ultimate way to combat the Winter blues!

Postholiday and pre-Spring, your wardrobe is probably feeling pretty dang lackluster. No more glitz. Far less glitter. Not enough “new” to infuse into our cold-weather wardrobe . . . until now. Thanks to the launch of Shopbop‘s new ombré collection, plenty of happy-hued and dip-dyed dresses, tees, bags, shoes, and more are here to invigorate your 2020 wardrobes. Spoiler: we love it! It’s essentially the new-decade take on 2019’s explosive tie-dye trend, but a slightly more polished way of rocking bold and bright color for a range of aesthetics.

With exclusive pieces designed especially for the retailer from brands like Stella McCartney, Susan Alexandra, Sea, and Proenza Schouler White Label, as well as a curated selection of splashy styles from labels including Rhode, Fila, Loveshackfancy, and Jonathan Simkhai, this shop delivers on all the mood-elevating fun — exactly what we’re looking to inject into a January wardrobe.

Even better, these ombré pieces are much easier to pull off than you think: you can either pick a single item and pair it with basics for a playful pop, or really lean into the look and rock a coordinating set or maxi silhouette with streamlined accessories for an elevated yet playful result. It’s also the perfect trend to try for a warm-weather getaway or special occasion; a rainbow-hued maxi is so fun beachside, while a multicolored print is a lively choice for a wedding-guest dress come Spring.

Ahead, scroll on for our favorite pieces from Shopbop‘s new ombré collection — it’s the ultimate way to combat the Winter blues!

COLORADO SPRINGS — The sergeant in charge of one of the busiest Army recruiting centers in Colorado, Sergeant First Class Dustin Comes, joined the Army, in part, because his father served. Now two of his four children say they want to serve, too. And he will not be surprised if the other two make the same decision once they are a little older.

“Hey, if that’s what your calling is, I encourage it, absolutely,” said Sergeant Comes, who wore a dagger-shaped patch on his camouflage uniform, signifying that he had been in combat.

Enlisting, he said, enabled him to build a good life where, despite yearlong deployments to Iraq and Afghanistan, he felt proud of his work, got generous benefits, never worried about being laid off, and earned enough that his wife could stay home to raise their children.

“Show me a better deal for the common person,” he said.

Soldiers like him are increasingly making the United States military a family business. The men and women who sign up overwhelmingly come from counties in the South and a scattering of communities at the gates of military bases like Colorado Springs, which sits next to Fort Carson and several Air Force installations, and where the tradition of military service is deeply ingrained.

More and more, new recruits are the children of old recruits. In 2019, 79 percent of Army recruits reported having a family member who served. For nearly 30 percent, it was a parent — a striking point in a nation where less than 1 percent of the population serves in the military.

ImageThe Powers Recruiting Station in Colorado Springs. In 2019, 79 percent of new Army recruits reported having a family member who served. 
Credit…Theo Stroomer for The New York Times

For years, military leaders have been sounding the alarm over the growing gulf between communities that serve and those that do not, warning that relying on a small number of counties that reliably produce soldiers is unsustainable, particularly now amid escalating tensions with Iran.

“A widening military-civilian divide increasingly impacts our ability to effectively recruit and sustain the force,” Anthony M. Kurta, acting under secretary of defense for personnel and readiness, told the National Commission on Military, National and Public Service last year. “This disconnect is characterized by misperceptions, a lack of knowledge and an inability to identify with those who serve. It threatens our ability to recruit the number of quality youth with the needed skill sets to maintain our advantage.”

To be sure, the idea of joining the military has lost much of its luster in nearly two decades of grinding war. The patriotic rush to enlist after the terrorist attacks of 2001 has faded. For a generation, enlisting has produced reliable hardship for troops and families, but nothing that resembles victory. But the military families who have borne nearly all of the burden, and are the most cleareyed about the risks of war, are still the Americans who are most likely to encourage their sons and daughters to join.

With the goal of recruiting about 68,000 soldiers in 2020, the Army is now trying to broaden its appeal beyond traditional recruitment pools. New marketing plays up future careers in medicine and tech, as well as generous tuition benefits for a generation crushed by student debt. The messaging often notes that most Army jobs are not in combat fields.

But for now, rates of military service remain far from equal in the United States, and the gap may continue to widen because a driving decision to enlist is whether a young person knows anyone who served in the military. In communities where veterans are plentiful, teachers, coaches, mothers, uncles and other mentors often steer youths toward military service. In communities where veterans are scarce, influential adults are more wary.

That has created a broad gap, easily seen on a map. The South, where the culture of military service runs deep and military installations are plentiful, produces 20 percent more recruits than would be expected, based on its youth population. The states in the Northeast, which have very few military bases and a lower percentage of veterans, produce 20 percent fewer.

Top Counties for Army Recruitment

Each map shows the 500 counties with the highest recruitment rates in a given year as a percentage of population, excluding counties with fewer than five recruits.

/**/

By Matthew Bloch | Source: U.S. Army

The main predictors are not based on class or race. Army data show service spread mostly evenly through middle-class and “downscale” groups. Youth unemployment turns out not to be the prime factor. And the racial makeup of the force is more or less in line with that of young Americans as a whole, though African-Americans are slightly more likely to serve. Instead, the best predictor is a person’s familiarity with the military.

“Those who understand military life are more likely to consider it as a career option than those who do not,” said Kelli Bland, a spokeswoman for the Army’s Recruiting Command.

That distinction has created glaring disparities across the country. In 2019, Fayetteville, N.C., which is home to Fort Bragg, provided more than twice as many military enlistment contracts as Manhattan, even though Manhattan has eight times as many people. Many of the new contracts in Fayetteville were soldiers signing up for second and third enlistments.

This was not always the case. Military service was once spread fairly evenly — at least geographically — throughout the nation because of the draft. But after the draft ended in 1973, enlistments shifted steadily south of the Mason-Dixon line. The military’s decision to close many bases in Northern states where long winters limited training only hastened the trend.

Today, students growing up in military communities are constantly exposed to the people who serve. Moms pick up their sons from day care in flight suits. Dads attend the fourth-grade holiday party in camouflage. High schools often have Junior Reserve Officer Training Corps programs in which students wear uniforms to class once a week and can earn credit for learning about science, leadership and fitness through a military framework.

Many schools encourage students to take the military’s aptitude exam, the ASVAB, in the way students nationwide are pushed to take the SAT.

That exposure during school is one of the strongest predictors of enlistment rates, according to a 2018 report by the Institute for Defense Analyses.

In Colorado Springs, the high schools with the highest number of military families are also the biggest producers of recruits, Sergeant Comes said, adding that parents aware of the military’s camaraderie, stability and generous health, education and retirement benefits often march their children into his office and encourage them to join.

“We just tell them our story: ‘This is where I was, one of six kids living in a trailer. This is where I am today.’ Good pay check. Great benefits,” he said, adding that even in good economic times, it is an easy sell. His recruiting station made its goals handily this month.

His biggest challenge is finding recruits before they are scooped up by recruiters from the Air Force, Navy and Marines, who work the same fertile neighborhoods.

The situation is markedly different in regions where few people traditionally join.

In Los Angeles, a region defined by liberal politics where many families are suspicious of the military, the Army has struggled to even gain access to high schools. By law, schools have to allow recruiters on campus once a semester, but administrators tightly control when and how recruiters can interact with students. Access is “very minimal,” said Lt. Col. Tameka Wilson, the commander of the Los Angeles Recruiting Battalion.

Predictably, enlistment rates are low.

In 2019 the Army made a push to increase recruiting efforts in 22 liberal-leaning cities like Los Angeles. As part of that, Army Secretary Ryan D. McCarthy visited officials from the Los Angeles Unified School District in December to push for greater access.

“He was doing a sort of listening tour,” said Patricia Heideman, who is in charge of high school instruction for the school district and said there was a perception the military preys on disadvantaged students. “I told him from the educator perspective, we sometimes feel they are targeting our black and brown students and students of poverty,” she said. And therefore they are less likely to push enlistment.

Recognizing it cannot sustain recruitment numbers by relying only on the South and military communities, the Army has tried to broaden its appeal. Slick ads on social media offer less of the guns-and-grunts messaging of decades past. Instead they play up college benefits and career training in medical and tech fields.

Even within one state there are striking differences in how communities view military service. Colorado Springs produced 29 times as many enlistments in 2019 as nearby Boulder, a liberal university town.

“I grew up in Boulder, and the military appealed to me but it was just not in the culture, or my family,” said Brett Dollar, who now lives in Fort Collins, Colo. “The conversation was not ‘What do you want to do after high school?’ but ‘Which college are you going to go to?’”

She attended Middlebury College in Vermont before becoming a police officer in Fort Collins and, eventually, a law enforcement dog handler.

This fall, at age 32, she decided to enlist in the Army, drawn by the chance to work with dogs in security, bomb-sniffing and rescue missions around the world. She ships to basic training in about a week.

“I’d always had an itch to serve in the military and be useful,” she said. “I think it took me being on my own for a while to realize it was a possibility.”

She said she was going into the work knowing she could soon end up deployed to a combat zone.

“The Army is ultimately a war-fighting organization — you go in knowing that,” she said. “I guess I really didn’t see that as a downside. It’s a core value of mine to try to be of service.”

Dave Philipps reported from Colorado Springs and Tim Arango from Los Angeles.

Fashion has evolved if we look in the history of fashion, then we will see lots of changes and modifications in fashion. Fashion is not the same as it was in 50’s a lot of things has been changed from Hair to Dresses. Women do not compromise on fashion; let it be is hair, dresses or their makeup. In this article, we will tell you about the trending fashions for women in 2020.

Without wasting any time, let’s get started with the article and review the trends of 2020.

2020 fashion colours, prints and patterns

There is a mix of soft, delicate styles and sporty clothes in the summer. No doubt there is a taste of paste fashion but with a modern look in it. The popular colours include blue, pink brown and neon green. An essential aspect of women fashion trend is its heavy patterns and prints. You can get many gorgeous dresses in the market and get yourself look beautiful. The prices of dresses ranger from $10 to $1000 depending upon the colours and stuff used in it. Mostly the costs depend on the brands. If the brand is famous, then the pricing is high. All of the brands have the same clothes, but the brand name matters.

I would suggest you shop from supernerdmart. There pricing is competitive, and their clothes feel like you are wearing a brand. They have original artist designed apparel and their prices range from $10 to $100 depending upon the product you are buying. The store has many items listed which include T-shirts, hoodies, and many other products in different colours and shades, giving you a vast opportunity to choose from different products.

If you look in 2020, you will see a lot of women’s wearing shirts and pants that look attractive because attraction is the first thing in women. As I have told earlier that women don’t compromise on their fashion and they will spend enough money to look beautiful. There are different products that one can wear on any occasion like if you are on a party, you will wear a party dress, if you are in the home you will wear trousers or shirt to make you comfortable and if you are in a meeting, you will wear formal like a coat and pant.

Conclusion

As we can see that they’re different dresses you can wear on occasions and you have to do the shopping and spend lots of hours to find the best suit for yourself. Supernerdmart will remove your hassle by providing you with a wide variety of original apparel at a competitive price. They also offer discounts so you may check there occasionally to avail discounts.

If you’re anything like us, the holidays provide the perfect excuse to go all out in the fashion and makeup department. A green velvet suit for your family holiday dinner? Check. A shimmering sequin dress to outshine every guest at your New Year’s Eve party? Check. The perfect bold red lipstick to bring a little holiday cheer? Check. There’s only one thing missing… A Christmas eye makeup look that’s sure to make you the talk of this year’s Christmas party (and every year after it).

Whether you’re drawing inspiration from the Christmas tree, your aforementioned NYE dress, or a warm glass of mulled wine, there’s a Christmas eye makeup idea to match. From bold liner looks to gold and green eyeshadows, we searched through Instagram and found the ultimate eye makeup looks that are sure to serve up holiday cheer all night long. Whether you’re looking for a statement sparkle or a low-key lash, we’ve got a look for everyone ahead. Scroll down to see the best 20 Christmas eye makeup ideas to try this holiday season.

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Not to sound like a bummer, but we’ve literally just started this year, and I’m already tired of it. 2020, this salty bitch, is already the epitome of Everything Bad Is Happening All the Time, and we are all sporting some serious fatigue. We’ve still got a full year ahead of us, but I believe in our ability to thrive despite this honestly whorish year already truly doing it to each and every one of us. Perhaps, in a strange turn of events, the answer comes in the form of fashion trends based on your Myers-Briggs type.

Look—maybe just for today, we can circle our wagons a little, and all of us can figure out which 2020 fashion trends each of us should try based on our Myers Briggs types. Please allow me to take just one second to really dig into your riboflavin—which scientists are afraid to tell you is where the personality juices are stored—and tell you which of the following style trends the universe has chosen for you. After all, we’re going to save the world this year, but we also are going to have to wear something.

STYLECASTER | 2020 Fashion Trends

Shutterstock.

You’ve got a tough outer shell and a love for logic and practicality. You know who else has those? Robots! So take some style cues from our mechanical friends this year and pull off your best shine as you zoom into the next decade.

STYLECASTER | Paris Fashion Week Runways

PIXELFORMULA/SIPA/Shutterstock.

Give yourself a little extra layer of protection this year, even if it’s just symbolic. You’ll need all the help you can get while you’re driving everyone to the airport and watching all their dogs.

STYLECASTER | 2020 Denim Trends

Shutterstock.

My Chemical Romance is back which means so is your major, major emo phase. I’m sorry you had to find out this way.

STYLECASTER | 2020 Runway Trends

Shutterstock.

Take one decision off your always-overflowing plate this year. Stick to neutrals and save that color-matching energy to use on one of your spreadsheets.

STYLECASTER | 2020 Denim Trends

Cornel Cristian Petrus/Shutterstock.

The concept of time may have the least grip on you of all the types. To you it might as well be the seventies because you’re definitely hitting your Friday deadline either way, so why not dress like it?

STYLECASTER | Milan Fashion Week Runway

Marcus Tondo/WWD/Shutterstock.

You’re already spending all your time dominating so why not be on-the-nose about it?

NYFW Runway Spring/Summer 2020

Rodin Banica/WWD/Shutterstock.

You’re already Most Likely To Do Business, so you might as well start dressing the part.

NYFW Runway Spring/Summer 2020

WWD/Shutterstock.

Enjoy clothing with a regimented amount of “fun” while still being sure they’ll still go with all the pieces you already own! Because the best kind of fashion is the kind that inconveniences you the least.

STYLECASTER | 2020 Bag Trends

Jonathan Simkai/IMaxTree.

You already know you’re the mom of every friend group so you might as well get the correct equipment.

STYLECASTER | 2020 Sandal Trends

Shutterstock.

STATEMENT TIME! Let’s see people try to ignore the ~new you~ when you’re clomping around the office in these babies.

STYLECASTER | 2020 Runway Trends

Shutterstock.

Practical, cozy, but also potentially the kind of outfit that would make a handsome stranger go “Who’s that?!” as you passed in inexplicably dramatic lighting? Sign you up!

STYLECASTER | 2020 Runway Trends

PIXELFORMULA/SIPA/Shutterstock.

Put all those years of fantasizing about running around the moors with Heathcliff to use and manifest your heavy romance vibes all year long.

shutterstock 10104627an Which 2020 Trend You Should Cling to Based On Your Myers Briggs

REX/Shutterstock.

Is there really anything you want to say to the world that wouldn’t be amplified with a whoosh of your brand new cape?

STYLECASTER | 2020 Trends You Can Shop Now

WWD/Shutterstock.

Is it just for show or are you actually planning a trip to the Serengeti? You’ll never tell.

STYLECASTER | 2020 Runway Trends

Shutterstock.

2020 is the year you realize you and your boobs have a lot in common. Namely, both of you are super over being restricted in any way whatsoever.

NYFW Runway Spring/Summer 2020

Richard Drew/AP/Shutterstock.

Because, deep down, you truly believe there’s not a problem in your wardrobe that can’t be overcome by just splashing an insane color all over it.

image

@lizzobeeating

You’re scrolling through Instagram and there it is: the most beautiful face beat of any and all face beats. If you’re like us, this happens daily and at times, hourly. From ASMR foundation applications to wings so perfectly drawn you think a protractor was involved, here are the best beauty moments of the week.

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1 Cotton Candy Dreamsicle

Purple iridescent opal, seafoam green, and sky blue make for the world’s most beautiful candy-meets-creamsicle-meets-your-eyelids facebeat. The best part of this look is that you can recreate it right now. Fenty Beauty Global Makeup Artist Priscilla Ono added a tutorial to her Instagram highlights here.

Sooo, what are you waiting for?

The Muse: Salem Mitchell

The Artist: Priscilla Ono

The Timestamp: January 4, 2o20

The Tools:

Fenty Beauty Snapshadows Eyeshadow Palette in Pastel Frost, $25 ; sephora.com

Fenty Beauty Match Stix Shimmer Skinstick in Confetti, $25; sephora.com

Fenty Beauty Glosse Posse Mini Set, $42; sephora.com

2 Touch of Gold

This makes me want a gold shimmer real bad. The touch of inner eyeshadow and pouty pink lip compliment her gorgeous beach blonde highlights perfectly. Elle Woods would be very, very proud.

The Muse: Jennifer Coolidge

The Artist: Vincent Oquendo

The Timestamp: January 8, 2020

The Tools:

Maybelline New York Expert Wear Eyeshadow in Gold School, $7; amazon.com

3 Sunset Eye

That flick of eyeliner at the end might be the most satisfying thing we’ve seen all week. One could say it’s “the perfect sunset” to your week. L’Oreal Paris Global Makeup Director Val Garland shared a pro tip on perfecting your very own eyeliner wing: “To make your eyeliner last all day (and under studio lighting) draw over your lines, perfecting as you go, with a waterproof gel liner.”

The Muse: Emily Driver

The Artist: Val Garland

The Timestamp: January 7, 2o20

The Tools:

L’Oreal Super Liner Gel Intenza in Pure Black, $22; amazon.com

4 Pink and Brown

The ultimate cool girl has now created the ultimate lazy girl face beat. Katie Jane Hughes, HRH of dewy skin, broke down the easy steps and products she used to create her blush and terra cotta palette. It’s an easy face to recreate that makes you look like you’ve spent hours at your vanity, without actually having to spend hours at your vanity.

The Muse & Artist: Katie Jane Hughes

The Timestamp: January 6, 2o20

The Tools:

Revlon Matte Lipstick in Pick Me Up 003, $9; amazon.com

Make Up For Ever Color Pencil in Limitless Brown, $18; sephora.com

Chanel Le Volume Macara, $32; nordstrom.com

Glossier Brow Flick in Black, $18; glossier.com

5 Bop Star

The man behind Lizzo’s flawless makeup looks, Alexx Mayo, has done it again. The black and teal color choices give off Euphoria cheerleading team vibes with a mix of Sonic the Hedgehog. Also known as our two energy sources for 2020.

The Muse: Lizzo

The Artist: Alex Mayo

The Timestamp: January 5, 2o20

The Tools:

Urban Decay Heavy Metal Glow in Soul Love, $18; urbandecay.com

Urban Decay 24/7 Glide- On Eye Pencil in Deep End, $22; urbandecay.com

Lilly Lashes in Miami Lite, $20; amazon.com

Chloe Hall oversees all beauty coverage at ELLE.com. 

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We might not be able to mingle at Buckingham Palace or afford a tiara, but if there’s one way we can be just like the royals, it’s in our hair and makeup choices. Re-creating the picture-perfect princess look is surprisingly doable and doesn’t require a trip across the pond.

The insider info come courtesy of makeup artist Mary Greenwell. In addition to being the only makeup artist to have worked with both Princess Diana and Meghan Markle, she’s also done makeup for OG supermodels like Christy Turlington and Cindy Crawford. “Princess Diana was a timeless beauty,” says Greenwell, “so I used makeup to enhance—focusing on a beautiful complexion as the base is the most important step, and creating a soft eye look.” Don’t be worried if you’re not a makeup savant—the royal look is known for its light makeup hand; you’re not going to be doing a whole face beat here. “Our approach to beauty wasn’t about trends, it was all about creating a classic look,” Greenwell adds. Here, Greenwell’s top tips for looking as effortlessly beautiful as Lady Di always did.

1. Stick to pink or nude lip shades.

We all love a good vampy lip, but for the royal look, best to go neutral. While occasionally Princess Diana and Meghan Markle have worn darker shades for nighttime events (like at the Cirque Du Soleil premiere last year or Princess Di’s Met Gala appearance in 1996, more on that below), daytime functions call for something subtler. “Use a nude or rose color. The formula should be something sheer and satin, nothing too glossy or matte,” she says.

2. Keep the foundation light.

Greenwell explains the royal take on complexion makeup as such: “To create makeup that’s both seamless in person and on camera, I work with buildable cream and liquid products that I can layer and melt into the skin. For the complexion, use buildable and flexible formulas to create custom coverage. For the most natural finish, I prefer using satin formulas over anything matte to create a second skin effect. Use a buildable concealer only where needed. I like to use one shade matched specifically for blemishes, and another slightly lighter shade to brighten under the eyes.”

3. Use liquid and cream formulas.

To add color and create a healthy, natural radiance, use a cream or liquid blush that you can pat and diffuse into the skin with your fingers. “I’ve always liked to work product in with my hands instead of brushes to create a second-skin effect,” says Greenwell. She adds, “One of the most memorable [times] was [Princess Diana’s] iconic Met Gala look. I created a soft look by building sheer formulas on the skin for a flush of color. Use a liquid or cream blush to create a softer, veil effect on the skin. The key is to let the skin have a healthy, natural radiance.”

Cheek Heat Gel-Cream Blush

Cheek Heat Gel-Cream Blush

Maybelline ulta.com

$7.99

4. Keep the eyes smoky, but natural.

Graphic eyes may be a trend, but there’s no Euphoria makeup inside palace walls. Greenwell advises using browns and taupe hues for the eyes to create a very soft, smoky effect, and always topping things off with mascara (good lashes are universal).

5. It’s all about the glow.

The trick here is to apply highlighter without actually looking like you applied highlighter–you have to make the common folk believe it’s a naturally God-given glow. That means glitter-free formulas—and certainly no strobing. “You don’t want anything that’s too obvious, so you only need a small amount of highlighter across the high points of the cheek and on the brow bone. The ICONIC London Illuminator has a beautiful pearlescent finish that’s very easy to blend so you never get a chunky or glittery finish. I avoid highlighting down the nose or anywhere else on the face as again, it can move away from looking subtle or natural looking.”


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Hana Hong is the beauty assistant at Marie Claire, where she covers skincare, makeup, and haircare, and is identifiable by her signature cateye.

Halloween is so much more than a date on the calendar: It’s a way of life. Some people wait all year long for Halloween to roll around, spending months conjuring up the perfect costumes to live out their fantasies. Disguise has been helping the world play dress-up for more than 30 years with an assortment of costumes and accessories that bring make-believe to real life.

While kids have favorite cartoon characters and superheroes that they dream of becoming, it’s the leaders of the Halloween industry who are responsible for curating exactly which costumes will appear in our shopping carts or on our doorsteps next year.

HALLOWEEN FORECASTING

Disguise’s Executive Vice President and General Manager Tara Hefter explains how the costume company determines the Halloween trends far before pumpkin spice season hits. “Our licensors guide us on which brands are making a comeback or which movies and TV shows will be releasing, and we generally know this information two to three years before the public. We also attend trade shows for licensing and gaming. We look for licensing cues from apparel and toys in terms of which brands kids are embracing year-round.”

The fashion world also has a hand in what materials and color trends the costume designers use. Hefter references the flip sequin craze as an example, which made its way into last year’s costumes because of its popularity in everyday apparel, accessories, and toys.

Social media plays a big role in trend spotting as well. Disguise looks to social media to know what consumers are looking for or what types of costumes they are making on their own because that means that although it isn’t available at retail yet, there is a growing market for it, Hefter says.

NEW PARTNERSHIPS

When it comes to specific genres of costumes, movies drive the most volume for Disguise. Beginning this year, the company has the rights to Harry Potter, which translates well to Halloween themes and playing dress-up because it appeals to all ages and has a large breadth of characters, Hefter says.

Disguise will also release more Trolls costumes after Trolls World Tour hits theaters in April. “Trolls is a retro brand seeing a big resurgence with a whole new audience while still appealing to a broad range of consumers with group/family costume opportunities,” Hefter says. “Plus, the hair is so fun!”

Disguise’s Elsa costume was the company’s No. 1 best-selling costume last year.

Consumers can also expect tons of new Disney-licensed costumes featuring new films and TV shows, such as Frozen 2, Zombies 2, Onward, Mira the Detective, T.O.T.S., the live-action Mulan reboot, Rain, and Disney+ content.

Video game costumes have also been gaining popularity in recent years. “Video games sales are growing every year as gaming becomes as important to [kids] as superheroes, and continues to appeal to younger audiences,” Hefter says. Following the trend, Disguise will launch costumes based on the battle royale game Apex Legends this year.

The process of getting the rights to new licenses may seem daunting, but Hefter boils it down to the basics: “Licensors from big studios require a proposal or a pitch for the rights, where we go in and compete with other costume companies for the business. And in some cases, the challenge is tracking down the property owner on a new brand and convincing them to get into the costumes business.”

DESIGN 101

As for the design process, sometimes costumes are created differently for specific retailers or particular sizes.

Disguise transforms kids’ costumes into adult versions by adding elements to make it more fashion-forward or more customizable to the consumer. “We sell multiple interpretations for adults, whether it be more of a traditional jumpsuit to a comfortable onesie or a skirt interpretation of a character that isn’t wearing a skirt to a different silhouette that is more flattering to plus sizes,” Hefter says. Disguise even creates kits that adults can use with a simple, colored T-shirt they already own.

The customization isn’t limited to fashion. Designers are also diversifying traditional costume styles to make them more accessible for people with disabilities because Halloween should be fun for everyone. Special-needs costumes are becoming more prominent as manufacturers and retailers recognize that costumes need to be inclusive for all, Hefter says.

WHAT’S TRENDING THIS YEAR

Family dressing, group dressing, and retro/vault brands continue to grow each year, and they will show up next Halloween, too. Hefter says that with Halloween falling on a Saturday this year, more teens and adults will dress up in costumes, and kids will likely wear more than one costume for weekend parties.

“Innovative features will still be important, such as lights, sounds, inflatables, and transformation, like our Transformers Converting Bumblebee Costume [pictured above] that launched last year,” Hefter says.

Overall, licensing remains strong, which means consumers will see lots of familiar faces trick-or-treating as Disguise brings popular characters from the screen to Halloween.


This article originally appeared in the December/January 2020 issue of the Toy Book.

Cynthia Erivo and her silver buzz cut have no problem turning heads on the red carpet. And, as one might expect from a woman who favors a sterling-hued cut, Erivo knows how to up the wow factor on her evening-out makeup looks as well. For last night’s premiere of HBO’s The Outsider in Los Angeles, the Harriet actor opted for lids pressed in a saturated, shimmering purple that played-up her signature silver.

Rather than a single shade worn smoked, Erivo’s eyeshadow was multi-faceted in its execution, a medley of lilac and lavender sparkling from upper lashline to just below the brow. A set of sky-skimming lashes—brushed up by an ample application of mascara—and an under-eye edging of teal eyeliner further punctuated the eye-level look, while a series of shimmering details rounded things out. Along with a balmy pink lip and twinning blush, an impressive assemblage of earrings and a silver spray of hair at the back of her buzz, worn crimped, all made aims to reflect the light. The lesson? The best in midwinter makeup is bright and bold.