Seoul’s Makeup Stores Are Immersive Playgrounds For Beauty Lovers – PSFK

In the age of the Instagram aesthetics, Korean beauty brands are redesigning their storefronts to keep consumers immersed in the shopping experience. Now, shoppers in Seoul can explore makeup stores while enjoying unusual features like an in-store campsite, a pub and a juice bar.

Banila Co Inside Seoul’s  COEX Mall, cosmetics retailer Banila Co opened B. by Banila. The pink and purple storefront is the perfect backdrop for selfies, including a photo wall and an indoor camping trailer. The store is a festival-like atmosphere for beauty experiments, from the lip-slip test zone decorated with disco balls and shiny curtains to digital screens displaying makeup tutorials.


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