Drugstore nail polish brand SinfulColors just launched its latest range of lacquers called the Wicked Neons Collection. The collection comes just in time for Halloween with eight shades and four sets of press-on nails, perfect, in my opinion, for one of the best holidays of the year. To launch this collection, SinfulColors teamed up with Grammy-nominated star and ambassador for the brand Bebe Rexha, as well as nail artist Naomi Yasuda, who helped design the press-on nails.
The collection includes four glitter nail polishes, four solid colors, and four different press-ons, aptly called “Claws.” Rexha helped create the shades “Glow For It,” a gorgeous pink and rose gold glitter, “W*tch Please,” a bold pink, and “Blue in the Dark,” a bright blue. In addition to those three polishes, the rest of the collection has three more glitters in blue, green, and purple, as well as two solid-color polishes in green and purple. Each of the shades in the collection, including the press-on nails, glow in the dark.
Rexha also collaborated with SinfulColors back in August to create velvet matte shades perfect for fall. We had the opportunity to sit down and chat with the singer to learn more about her new role with the nail polish brand.
ALLURE: How did you get involved with SinfulColors?
BEBE REXHA: Well, Sinful hit me up, and they said they want to do a collaboration. I’m really creative, and I just love doing things that I can express myself with. Sometimes it’s with music, sometimes it’s with cooking, sometimes it’s with dancing or music videos, and sometimes it’s with nails.
I’ve always loved nails. Ever since I was a little girl, I would always go to the nearby pharmacy and buy nail colors that I loved. I just love the fact that I could create my own shades, and that they were really open to me doing that. That’s how it came about.
ALLURE: Can you tell me a little bit about the inspiration behind the shades and their names?
BR: I came up with some of the names. The one that I have on now is called W*tch, Please, like “bitch, please.” We just wanted to create a fun Halloween nail line. Or as I say, if you want to go to the club or go rave [these colors also work]. I think it would be fun for Halloween or a Halloween party, too. And then we also came up with the claws, which if you’re going to a party one night, or on Halloween, you can just stick them on.
I love press-ons. I die for them. I just like them because you can always change them up. Yeah, it’s like they’re just edgy, iconic, and fun.
ALLURE: Where do you find your inspiration for your nail art? You mentioned that you really loved doing nails from a young age.
BR: My inspiration for my nail art is my mood. If I’m feeling a little blue, a little down, I’ll actually put blue on my nails. And then if I’m feeling a little emo, I’ll put black on. Or if I’m feeling classic, I’ll do red. So it changes with how I feel.
ALLURE: Obviously when you’re on tour, keeping your manicure secure and crack-free can be difficult. Any tips on how to keep your manicure looking fresh?
BR: Honestly, I’m constantly getting [my nails] done. And I know that’s hard to do, but even sometimes I’ll carry some of the colors [with me]. I love the other collection we did, Velvet Obsession. My favorite is Glam N’ Roses. So I’ll always just keep nail polishes on and sometimes if it cracks or whatever — that happens after a long time — I’ll just reapply it myself.
ALLURE: Nail art is so big this year, with some interesting trends coming back. Are there any that you’re excited to try for fall?
BR: I liked flipping old styles. I did this one, I don’t have it on me, but it was Glam N’ Roses [as a base, outlined in] black. I love that. I love easy things that won’t get stuck in anything. I keep it really clean and fun.
ALLURE: What are some of your favorite beauty products that you use almost every day?
__BR:__Honestly, I’m really basic. I love a good face wipe at night. It’s really important, you know what I mean, because sometimes I get really lazy and I don’t want to wash my face. I’ll be on the tour bus, and I don’t want to wash my face with tour bus water. So I’ll use a good face wipe and just a good moisturizer. Honestly, it’s so basic, but it’s the truth. I have to drink a lot of water. I think the basics are the most important.