- Victoria Beckham has given up on her YouTube channel because it wasn’t making enough money, according to The Mail on Sunday.
- Beckham was reportedly bringing in just £25 ($30) a day, making five-figure losses on her videos as a result.
- “While Victoria enjoyed the filming and had lots of fun doing it, there were production costs that were not being covered by its income,” a source told the Mail.
- Many channels on YouTube have spoken out about how their videos are monetized on the platform. Ad revenue doesn’t tend to be where creators make the most money.
- However, a spokesperson for Beckham told Insider the channel is not closing, the “rhythm and type of video content shared” has just changed.
- Visit Insider’s homepage for more stories.
Victoria Beckham has given up on making YouTube videos because they don’t make enough money, according to The Mail on Sunday.
The Mail reported Beckham was bringing in just £25 ($30) a day, and making five-figure losses on her videos as a result.
The channel, Victoria Beckham, has over 100,000 subscribers and posts videos that follow Beckham as she shows behind the scenes footage of fashion shows and gives makeup tips. Her most popular video has over 600,000 views, but numbers seem to have been inconsistent over the past few months.
Due to struggling with the financials, Beckham has decided to focus on other parts of her business instead, according to the Mail. For example, she reportedly had to let 60 staff go last year — a third of the total workforce.
“The YouTube channel has been impossible to monetize, and it was very time-consuming so the decision was that it would be pulled,” a source told The Mail.
“While Victoria enjoyed the filming and had lots of fun doing it, there were production costs that were not being covered by its income … The decision was made to concentrate everyone’s time and efforts on something that is going to benefit her business.”
However, a spokesperson for Beckham told Insider the channel has not in fact closed and the reports about production making losses was incorrect.
“Victoria is not currently posting further ‘fly on the wall’ content due to focus on our new World of VB platform and the recent beauty launch, both of which have shifted the rhythm and type of video content shared,” they said. “For example the forth coming beauty tutorial with Lisa Eldridge created for YouTube.”
They added that the brand “continues to post relevant fashion content to the YouTube channel in line with other fashion brands.”
Monetization on YouTube has been a huge conversation on the platform recently, with channels seeing their videos being labelled as not advertiser friendly for seemingly inconsistent reasons. Even if videos are fully monetized, many creators are more likely to make consistent money from their merchandise, brand deals, and sponsorships.
In August, Business Insider reported on how some YouTubers have lost thousands of dollars when their channels were mistakenly demonetized for months.
One experiment by channels Nerd City, Sealow, and Analyzed identified a long list of words that immediately got videos demonetized, including “gay” and “lesbian” but not “straight” or “heterosexual.” Some words on the list seemed incredibly random like “countryside,” “Indonesia,” “Missouri,” and “leisure.”
YouTube has denied the existence of such a system, but has remained secretive about how its content management bots work.
Julia Alexander, a reporter at The Verge, pointed out on Twitter that the monetization problem has gotten so bad, even big creators and celebrities are struggling.
“Lol, when even Victoria Beckham can’t really monetize her shit on YouTube I mean,” she said.
—Julia Alexander (@loudmouthjulia)